Try Wristbands For Cheap And Effective Promotion

Published: 19th May 2011
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Wristbands provide a budget expenditure and good promotion suitable for both large and small organizations. You can get a good promotion by spending less with wristbands and save money for investing in your core business. They are very effective as people who wear them, take them wherever they go.

Events and occasions are great places to promote your business or cause. You see many companies or organizations giving away freebies or leaflets at conferences, expos, award ceremonies and so on, that has a message or a picture that promotes their business or cause. Not just business events, today, you go to any public gathering, even musical events or a film release and you will see promotional merchandises being distributed for free. It is a great form of advertisement and promotion for your company or nonprofit organization.

Various items are used as promotional merchandise such as mugs, stationary, T shirts, badges, wrist bands etc. The item you use could depend on the budget you can spare or the type of promotion you have planned. For instance, if your budget is huge, you can spend more and go for T shirts with good quality fabric and good print design to make your promotion more attractive and effective. In case your budget is low, you can go for economic items like stationary or wrist bands. They might be cheaper but that doesn't mean that they perform less in promoting your business or cause.

Remember the iconic wrist 'Livestrong' wrist bands created by Lance Armstrong and Nike? That simple yellow color wristband with the word 'LIVESTRONG' printed on it is reported to have raised a staggering $25.1 million, in just 6 months, for the Lance Armstrong Foundation. Till date, an estimated 70 million Livestrong bracelets have been sold at the same rate as was when it was first sold $1 only.

Why use wristbands to promote?

Wristbands as aforementioned are cheap, providing a budget expenditure which is suitable for both large and small organizations. You can get a good promotion by spending less with wristbands and save money for investing in your core business. They are very effective as people who wear them, take them wherever they go at home, office, social occasions, public events and more. Even more, wristbands will surpass other merchandises used for promotional purposes when it comes to longevity. You can wear them all the time, for years, but you won't wear them out.

How do I promote using wristbands?

There are many types of wristbands depending on the materials used (silicone, rubber or UV wristbands) to make them or color or design. You can also use ready-made wristbands or go for custom made ones. Some wristband types based on their design are:

* Debossed One of the most popular, this type has depressed or caved in text or graphic design printed on it. The Livestrong wristbands have debossed design.

* Embossed The texts or graphics will protrude in this wristband type, an opposite to debossed ones.

* Color filled This is a debossed wristband with a different color filled in the debossed areas.

* Printed This is a plain wristband printed with texts or graphic of different color from the base color.

* Glow In Dark As the name suggests, they glow in the dark and are translucent. They could be debossed, embossed, or even printed.

* Figured This is another unique type with a band shape different from the normal one. It could also be debossed, embossed, or even printed.

* Dual Layer One of the latest and most popular, this wristband type has two colors, one on the inner surface and one on the outer. The text or graphics on the outer surface has the same color as on the inner surface.

* Blank This is a simple and plain wristbands specially designed so that you can make it into the color you want and also add the text or graphic of your choice.

There are more wristband types including the segmented, swirl, colorfilled, embossed colorfilled, inch, 1 inch etc. This gives you abundant options you can choose from, and if you are not satisfied with the ready-made ones you can custom make with your own idea. They are also great for souvenirs at social and educational events. Giving out debossed bracelets printed with relevant message or image at a reunion will stay as reminder for years to come. Therefore, be it your business, a social or political cause, an awareness campaign etc., wristbands can help a lot with an economical investment.

The writer is associated with Wrist-band.com, a website that supplies premium quality rubber bracelets with ready-made and custom make options.

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